Colenso BBDO, Auckland and The New Zealand Breast Cancer Foundation have translated breast cancer into a sinister growing blob - because if you ignore the problem, it only grows.
First, they ran a TVC where a seemingly harmless blob grows to take over the family home. The, as an ambient installation they did the same thing “live” so to speak. A rather harmless pinkish blob was ignored by pedestrians for hours, but it only grew… eventually blocking the entire street.
“Clearly one of the greatest strengths of the iPhone is it’s application environment and the thousands of developers busily working to get in on the action and on your phone. Many very talented developers have produced some amazing applications built to take the iPhone’s photographic capabilities to the next level by giving us tools to enhance our images.”