tumbleona

I’m doing a workshop Friday in Ottawa. Here’s the blurb from the conference brochure:

In today’s wired world, there are two kinds of crises - those that are “digital first” (think Domino’s or Amazon) and those that are “digital fueled” (think JetBlue or Maple Leaf Foods). You need to face the facts: any issue that could potentially damage your organization’s reputation will have a digital component. The question is, is your crisis communications plan Web 2.0-ready? Are you prepared for a digital crisis? In this engaging and informative workshop, you will be taken through the following key characteristics of a comprehensive digital crisis communications plan, including:

• Guidelines for preparation - monitoring and early warning * When a crisis strikes: general response guidelines/timelines
• Crisis scenario planning
• Tactics by platform In this engaging and informative workshop, you will be taken through the following key characteristics of a comprehensive digital crisis communications plan, including:

1. What are the patterns and cycles of blog and Twitter “storms”, and how can you best manage them?
2. What is the difference between identifying and responding to “digital first” and “digital fueled”?
3. You will have hours, not days, to craft your messaging and execute your plan - what do you need to have ready?
4. It takes a team to deal with a full-blown social media crisis. Who do you need on your side, and what do they need to be able to do? After attending this workshop, you will take away a complete checklist and outline of what you need to consider when crafting your organization’s digital crisis plan, including best practices gathered from communications professionals at some of the world’s largest and most digitally-savvy organizations.

WORKSHOP LEADER: Leona Hobbs is Director of Communications at Social Media Group (SMG) where she leads the influencer outreach group and provides social media and digital communications counsel to SMG clients. She has over a decade of experience in public relations and marketing. Most recently, Leona worked as Director of Marketing and Communications for Tucows, an Internet services company. A specialist in digital communications, Leona frequently speaks about Internet-powered communications to students and at conferences. An avid blogger, Leona contributes to OneDegree.ca, one of Canada’s leading online publications about digital marketing, online communications and social media. She is an advisor to the Public Relations Program at Loyalist College.